As the due date for Assessment Two creeps closer and closer, I though it might be a good idea to introduce my chosen ‘community’: The Net Set. No, it isn’t an exclusive clique within Networked Media, rather an app developed by luxury online store, Net-a-Porter.
Image via https://www.thenetset.com/
Founded by fashion journalist Natalie Massenet in 2000, Porter was the first E-Boutique of its kind. From the comfort of home, shoppers could now purchase the latest garb from the world’s best designers, and have it delivered straight to their door. In exquisitely packaged black boxes with signature branded ribbon, no less.
As a lover of style and a serial browse-a-holic (I may not have the funds to buy Gucci’s latest season glitter mules, but you can bet I’ll look at them in every colour on my computer screen), Massenet’s story inspires, and gives me hope that it is possible to build an empire from your passion. And I’m definitely not the only one who feels this way.
The fashion community has long had a strong presence online through forums and blogs, but the format of chat rooms and comment boxes seems dated and archaic given the progressiveness of other social sites like Twitter and Facebook.
To haul the fashion community into the 21st century and beyond, Porter has created The Net Set. An App for IPhone, The Net Set allows users to “share and shop with the world’s most stylish women” while keeping connected “a whole community of fashion-loving members.”
I’ve just downloaded the App, and I’m just a little bit excited. Pinterest, but with fashionistas like Poppy Delevigne? A killer monochrome layout? And tabs that let you join groups like ‘minimalist’ and ‘all black everything’? I think I’ve found my tribe.
More to come.
ellejcool 